International Broiler Industry Chain (Nutrition) New Quality Productivity Development Conference’ was held in Weifang

From 19th to 21st March, 2025, ‘International Broiler Industry Chain (Nutrition) New Quality Productivity Development Conference’ was held in Weifang, Shandong Province, supported by Shandong Feed Industry Association and hosted by TILES (Shandong) Bio-Tech Co., LTD.

The conference attracted more than 700 influential broiler industry chain leaders, experts, entrepreneurs and technical elites from many countries and regions around the world. They gathered together to discuss the latest development trend of the industry chain, technological innovation and future direction.

With the theme of ‘Nutritional Innovation Drives New Productivity, Global Collaboration Empowers the Industry's Future’, the conference set up an international broiler industry exchange platform. Global industry leaders and research experts discussed nutritional technology, food safety and digital transformation, injecting new momentum for the upgrading of the industry chain.

Professor Mingan Choct, head of the Institute of Poultry Research Foundation (PRF) at the University of Sydney, Australia, who is the initiator of the conference and chairman of the conference's technical committee, hoped that domestic and foreign guests would take advantage of the platform set up by the ‘International Broiler Industry Chain (Nutrition) New Quality Productivity Development Conference ’to have in-depth and extensive exchanges, to learn from each other, and to work together to draw a broad picture of the high-quality development of the global broiler industry.

As one of the important links of the conference, The Evening Party “DeBon Night” , exclusively sponsored by DeBon Bio-Tech, was successfully held on the evening of 20 March, which brought a wonderful feast of collision of ideas and cultural fusion to the guests.

Deng Zhigang, Chairman of DeBon Bio-Tech, the organiser of the evening party, firstly expressed his heartfelt thanks to the guests who took the time to come to the party in his opening toast. He said that the sustainable development of the industry cannot be separated from the wisdom and strong support of the experts and leaders here.

As the prologue of the evening party was officially opened, the atmosphere was warm and cozy, with both song and dance performances showing traditional Chinese culture and creative programmes integrating modern technological elements, which fully reflected the importance and support of DeBon Bio-Tech to this conference. Amidst clinking glasses and lively conversations, industry leaders at the gathering sparked potential collaborations, their shared laughter gradually weaving threads of trust.

DeBon Bio-Tech hopes to strengthen communication and cooperation with global counterparts through such activities, and jointly promote the transformation and upgrading of the broiler industry chain, which is not only the support to the conference, but also the commitment to the future development of the industry.